The best website design is not only aesthetically pleasing but also functional. By a functional website design, I mean a design that supports your company’s marketing strategy. Your website plays an important role in the buyer’s journey. Your website could be a tool to bring awareness about your services or products, help buyers in the consideration stage by providing detailed descriptions on why they should buy from you, or decision the making stage. But what good is a beautiful website that no one can find? Search Engine Optimization is the answer to this problem.
Nowadays everybody who owns a website has heard at one point about SEO. It doesn’t matter if you are a big corporation in Orlando, FL or a small business in Clermont, FL, search engine optimization can level the playing field and help your website rank on top of search results.
There are two ways to appear on the first page of search results. You can pay for Google Adwords and have your ad appear on the first page of results whenever people look for a particular keyword or you can rank your page organically. In this article we will focus on organic search engine optimization.
A good website design consists of a combination of pages that contain organized text, images, links, video and HTML tags.
On each page, you should aim at having at least 900 words including words that your customers would use to find your products or services. If you are working on search engine optimization for a company that provides landscape services you should include the phrase “landscape service near ____” and include the name of your city.
Your content should always start with a title that includes one of the keywords for which you are aiming to rank.
Keyword density is the percentage of the number of times a keyword phrase appears on a page divided by the number of words in the text. If your page contains only 100 words then repeating your keyword twice would give you a keyword density of 2%. You should aim at keeping your kid you were density anywhere between 2-3%.