Not too long ago, I was talking to a friend of mine who was about to launch a new business. He called me to ask how much I charged for a “basic” website design, I gave him a few numbers, but then during our conversation, he said: – “I don’t really need a website, but everybody expects you to have one. Besides, I am thinking about getting a Facebook page for now.”
Although I support my friend’s approach to getting an online presence while on a budget, it is important to recognize the differences between these two tools; a custom website design and a Facebook page.
Let’s start by explaining the difference between Facebook advertising and Google Advertising. What does that have to do with this? Bear with me, both services are great ways to promote your business, but they behave completely different. Therefore, your decision to invest an advertising budget on one or the other depends directly on whom your target audience is and your call to action.
You need to decide the following in order to make the right decision, do you just want to create awareness? Or do you need them to buy online? Answering these type of questions can help you to decide what is the best option for your business.
Before we move on, yes I did say spend and advertising budget. If you think you will start making sales or getting new customers just by having a website then you are setting yourself up for disappointment.
The Facebook page
Creating a Facebook page is the easiest and cheapest way to start creating awareness about your business. You can set it up in minutes by answering a few questions and voila! You are up and running. (Click here to Create a new Facebook Page)
It’s all very exciting because you get to invite your friends to “Like” your new page, they make some comments and congratulate you for your new business. Then, after a couple of weeks you start noticing a decline in the number of likes, shares or comments on your posts. What happened? Well, unless you have a large number of friends, you are likely to reach the limit of potential customers. You can tackle this problem by setting up an advertising account.
An advertising account will help you to promote your services to a targeted audience whose demographics or interests align with what you have to offer. Facebook advertising has so many options and variables you can target people so accurately it’s amazingly effective. People attach to your brand and become customers not just friends or followers.
First of all, I’m not trying to say one is better than the other because like I said before both are different tools for promoting your business. Having said that, let me explain the benefits of having a customized website design.
Different from a Facebook page, on a custom design website you can organize your content based on your needs and install applications that will allow for specific interaction with potential customers. For example, installing a shopping cart is not exclusive to a personalized website, but it does give you more options on the level of customization and control.
There are numerous third party plugins, components and solutions you can adapt to your site to get the specific results you need.
After finishing designing your website, you can take advantage of search engine optimization and start ranking on Google when customers search for your services or products. You can do this organically or pay to appear on the first results based on keywords related to your business.
You see, you can’t really compare a custom website to a Facebook page. If you need help setting one or the other feel free to contact me for a Free consultation.
Visit my contact page at http://www.onegreenspider.com/contact-me/