April 1, 2016

What’s real marketing?

Real marketing is built into what you do and why you do it. It’s part of your story, something that you do organically when your business is aligned with your mission and values. Kept promises, free returns, obsession with the details, returned emails, clean tables, and attentive staff—all of this is your real marketing. Real marketing creates a deeper impact, […]
December 9, 2015

Facebook Advertising: Why Should You Advertise? Because it works!

In the last few months Facebook dramatically improved Custom Audiences, allowing you to use retargeting or target a very specific niche of users that suits your needs. With these new features, advertisers have managed to lower their new customer acquisition cost by as much as 73%. This kind of targeting is so laser-focused that Facebook ads are now a very […]
November 29, 2015

25 Social Media Ideas You Can Use to Connect With Your Audience

25 Social Media Ideas You Can Use to Connect With Your Audience One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience. We all get asked questions all the time in our businesses.