During the last few weeks, cities around the world have been going through difficult situations, issues related to violence like the terrible and senseless killings in downtown Orlando and Dallas to terrorist attacks in the Middle East. And in all these situations social media has played a very important role in spreading the news in a matter of seconds.  People […]

Not too long ago, I was talking to a friend of mine who was about to launch a new business.  He called me to ask how much I charged for a “basic” website design, I gave him a few numbers, but then during our conversation, he said:  – “I don’t really need a website, but everybody expects you to have […]

So after spending so much to gathering information, taking tons of pictures and paying a website designer to build you a beautiful website, how come people can't find it?

Real marketing is built into what you do and why you do it. It’s part of your story, something that you do organically when your business is aligned with your mission and values. Kept promises, free returns, obsession with the details, returned emails, clean tables, and attentive staff—all of this is your real marketing. Real marketing creates a deeper impact, […]

In the last few months Facebook dramatically improved Custom Audiences, allowing you to use retargeting or target a very specific niche of users that suits your needs. With these new features, advertisers have managed to lower their new customer acquisition cost by as much as 73%. This kind of targeting is so laser-focused that Facebook ads are now a very […]

25 Social Media Ideas You Can Use to Connect With Your Audience